Marketing without data is like driving with your eyes closed.
Dan Zarrella, Social Media Scientist
Is anyone reading your marketing content?
They will if your content resonates directly with your prospects and customers. For that to happen, your content must focus on relieving their pain.
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers, Broadcast Journalist
Establishing trust and authority with an audience requires empathizing with their needs, desires, and concerns. Empathy is essential in the creative marketing process.