Many small business owners believe that creating a strong brand is the domain of large corporations. To some extent that is true, but any company can build a strong and positive brand.
Step one, carefully decide what your brand will say about your company and your products.
Step two, look at ten or twenty companies with strong brands. Discuss those brands with your leadership team, and create a short list of companies you most admire. From the short list, select the one company you will emulate. Do not copy their message, but write your own brand message with their brand in mind.
Step three, reflect your brand into your market. Create marketing assets that describe your products and services, but they also incorporate your unique brand message. Let your brand shape your internal processes. Try to live up to the high ideals your brand promotes. Let your employees see your brand and company ideals in your everyday activities.
TECHNICAL INK BRAND PRINCIPLES
OUR MISSION : help our clients resolve Sales and Marketing written content challenges, maximize their people investments, and mitigate risk
OUR MOTTO : work hard, be nice
CORE MESSAGE : focus inside the box to maximize operational efficiency
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