“Fitting in is a short-term strategy; standing out pays off in the long run.”
Seth Godin, Author, All Marketers Tell Stories
What your product or service does, is not as important as what your customer does with your product or service. Tell that story.
“However beautiful the strategy,
you should occasionally
look at the results.”
Impactful results from consistent messaging that explains your products and services ability to eliminate pains, is at the core of every marketing strategy. Results are everything.